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Blogging for Small Businesses
In several of the Internet Marketing Clinic sessions we have talked about the potential marketing value of blogging for small businesses if it is done well, and it is done correctly. I found an article that validates the point, and I thought I would share it with the group. The way I came upon the article is also interesting, and I will share it too because it gives a small real-world example of how a blog might catch people's attention.
I noticed that a friend of mine had added a connection to a new person in her LinkedIn account. The newly added person was Marci Alboher who is the "Shifting Careers" Columnist/Blogger at The New York Times. Her job title caught my attention, so I decided to see what the "Shifting Careers" blog was all about. After reading a couple of her articles, I decided I was interested in following her blog on an on-going basis, so I subscribed to it in my news reader.
NOTE: I just stumbled upon one piece of information, which led me to the "Shifting Careers" blog. I read just a small sample of what the author had to say, I liked what I saw, so I subscribed to it to make sure I continued to follow her blog. That is exactly the type of sequence that a small business owner publishing a blog is striving for. It also illustrates possibilities for where you can promote your blog... "Everywhere Possible!". Anywhere you can, and where appropriate, include a reference to the blog. If you take part in any social networking solutions online, use those as link opportunities, linking to as many others as you can (especially to those that might have an interest in what you have to offer in the blog).
Once you are blogging for your business, it is imperative that it contain genuine information that potential customers will likely find valuable in it's own right. That information would typcially be related to what your business offers. From time to time, it is acceptable to relate the information to specific goods or services that your business offers, but it is vital that the content not come across as advertisement. If you cross the advertising line, your blogging efforts will be greatly diminished.
The Shifting Careers article that most attracted my attention and very appropriate for our group was "Blogging’s a Low-Cost, High Return Marketing Tool".
I noticed that a friend of mine had added a connection to a new person in her LinkedIn account. The newly added person was Marci Alboher who is the "Shifting Careers" Columnist/Blogger at The New York Times. Her job title caught my attention, so I decided to see what the "Shifting Careers" blog was all about. After reading a couple of her articles, I decided I was interested in following her blog on an on-going basis, so I subscribed to it in my news reader.
NOTE: I just stumbled upon one piece of information, which led me to the "Shifting Careers" blog. I read just a small sample of what the author had to say, I liked what I saw, so I subscribed to it to make sure I continued to follow her blog. That is exactly the type of sequence that a small business owner publishing a blog is striving for. It also illustrates possibilities for where you can promote your blog... "Everywhere Possible!". Anywhere you can, and where appropriate, include a reference to the blog. If you take part in any social networking solutions online, use those as link opportunities, linking to as many others as you can (especially to those that might have an interest in what you have to offer in the blog).
Once you are blogging for your business, it is imperative that it contain genuine information that potential customers will likely find valuable in it's own right. That information would typcially be related to what your business offers. From time to time, it is acceptable to relate the information to specific goods or services that your business offers, but it is vital that the content not come across as advertisement. If you cross the advertising line, your blogging efforts will be greatly diminished.
The Shifting Careers article that most attracted my attention and very appropriate for our group was "Blogging’s a Low-Cost, High Return Marketing Tool".
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